The advertising industry offers a plethora of creative, promotional, and awareness campaigns that determine its market success. However, it does not run solely on the drives and ads it brings to the table for its clients. The numbers(funds) behind these play a significant role in measuring and promoting the growth of the business. Accounting is an essential activity for every firm in the world. However, in the advertising industry, it is more than just a department. It is like a partner that walks along with the business and guides it through tough times. Together, both these functions ensure the smooth running of the company. Xero accounting is an automated software that advertising firms can use to speed up their decision-making processes. 
The following points depict how the collaboration of the accounting and marketing industry allows the agency to flourish beyond the success of its campaigns: 
Monitoring financial well-being: 
In accounting for advertising agencies, the accountants maintain the records of incomes and expenses and monitor the company's financial performance. They give clear insights about the investments made by the company and whether they are bearing fruit or not. Having an idea of a business's profitability allows them to create sales strategies and promotions accordingly. 
The advertising agency can measure the return on investment using Xero accounting tools and technology and create better propositions in the future. 
Cost-effectiveness:
The accounting department tells the agency about the advertisement costs and returns. It allows businesses to prepare the budgets accordingly and notice the deviations. Although a sales strategy may succeed in the market and achieve its goals, Xero accounting shows its accurate picture by comparing it with the cost element and real financial gains. 
Forecasting and allocating resources:
The accounting department of the advertising agency gives them accurate forecasts about the success of a campaign. It lets them know what the consumers want and how the trend changes over time. Also, it allows them to allocate resources effectively for maximum gains. Xero accounting uses tools to measure the difference between actual and expected performance and create strategies to counter uncertainties in the market.